Market mix of peanuts in Bolubung village, northern Bulagi district, Banggai Islands

Abstract

The purpose of this research is to find out the marketing mixture of peanuts reviewed from the concept of the product, reviewed by the concepts of the price. The research was carried out in the Bolubung village of Northern Bulagi district of Banggai Islands. The data collection method is done using a cutioner and interviewing the respondents. The analysis used in this study is a descriptive data analysis with a likert scale. The results of the research show that the product offered is peanuts, the output has decreased than before. The sale price offered by the farmer according to the type and place of sale, for sale in the market price of red peas and white peas is sold at the price of Rs. 25,000 per liter, for direct purchase in the village of Bolubung farmers sell Red peas for Rs. 20.000 per liter and turn Rs. 15,000 per litre, White peas Rs. 23.000 per liter & turn. The system or way of promoting peanut products is done simply without using social media or brochures, where the sale of peanuts is sold directly at the outskirts and certain markets.

Keywords: marketing mix, peanuts