Sistem Pemasaran Jambu Kristal Di Desa Saiti Kecamatan Nuhon Kabupaten Banggai (studi kasus Mitra Buah Desa Saiti)

Abstract

The stable price of crytal guajava fruit has a direct impact on the level of marketing efficiency. Saiti Village as a center for crystal guajava fruit in Nuhon District, Banggai Regency needs to be studied whether the marketing channels being implemented are efficient or not. This research aims to determine : channels in the marketing system, marketing margin valie, farmers share valie, level of efficiency. The research location was determined using the purposive sampling menthod. A total of 4 respondents were interviewed to obtain factual data. Research shows that there are two types of marketing channels, namely marketing channel I involving farmers – final consumers and channel II involving farmers – small traders – final consumers. Channel I with a marketing margin of IDR 0/kg and channel II with a margin of IDR 20,000/kg channel I farmer’s share value of 100% is the large farmer’s share value. Channel II is the most efficient with a value of 23,98%.

Keywords: Marketing System, Crystal Guava, Marketing Margin, Farmer’s Share, Marketing Efficiency.